Meet Our Founder & CEO
Michael Coffey, CPCU
Hartland Insurance Group is one of the largest independent insurance agencies in Auburn Hills. The company was founded by Ray Elliott in 1964, and the Michigan Benefit Plans agency was acquired in 1972. Michael Coffey, Hartland’s president, and CEO, is the son of the founder of Michigan Benefit Plans, Patrick Coffey. Hartland Insurance Group’s name was adopted in 1998.
In 2020, Hartland Insurance Group joined the Acrisure Agency Partner network. This strategic move gives Hartland’s clients access to a vast array of products, services, and expertise. Our Auburn Hills insurance agents are proud to be part of Acrisure, and the advantages and benefits it gives to our clients.
Whether you’re an individual, a business or an association, it is our mission to identify your needs and provide insurance coverage, claims support, and business services that fulfill your unique requirements. Our insurance agents in Auburn Hills offer a complete portfolio of value-added, competitively-priced insurance products; including auto, home, commercial liability, property, and worker’s compensation.
We look forward to serving your needs with comprehensive insurance policies in Auburn Hills!