About Us

Meet Our Founder & CEO

President
President

Michael Coffey, CPCU

Founder
Founder

Ray Elliott

Hartland Insurance Group is one of the largest independent insurance agencies in Michigan. The company was founded by Ray Elliott in 1964, and the Michigan Benefit Plans agency was acquired in 1972. Michael Coffey, Hartland’s president and CEO, is the son of the founder of Michigan Benefit Plans, Patrick Coffey. Hartland Insurance Group’s name was adopted in 1998.

Whether you’re a business, a professional association, or an individual, it is our mission to uncover your needs and provide insurance coverage, claims support, and business services that fulfill your unique requirements. We offer a complete portfolio of value-added, competitively-priced insurance products; including auto, home, commercial liability, property, and worker’s compensation.

​We look forward to serving your insurance needs!